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Monday 17 December 2012

Magazine audience!

According to Bauer (click logo to go to site) Kerrang have more male readers than females with 57.4% being male whilst 42.6% being female. Their age range is mostly 16-24 year olds with 63.2%, with 25-34 year olds coming in second at 17.4%. They typicalled have artists such as My Chemical Romance who are punk/rock singers and LostProphets who are also rock.  It's evident that this magazine focus' on this genre and their audience fits the stereotype of being young and mostly male.


Top of the pops magazine is based on pop music. 85% of it's readers were female whilst 15% were male. It's age range was around 11-15 years. This is what would be expected. It fits the stereotype of pop music by having mostly young girls read it as it contains celebrity gossip as well as pop music gossip. Clearly from the people it features on the front, it eviedent that it aims for young/pre-teen girls.




Vibe magazine is a hip-hop/rap music magazine. It's audience is mostly younger people between the ages of 16-30. This is evident by the people that often appear on the front cover of the magazine. People like Chris Brown, who's music often aims at the younger generation. From the people who often feature on the front of the magazine, it's readers will be people interested in hip-hop music.




Q music magazine focuses on the 'rock n roll' music. They mostly have a male dominanted reading audience with 67.2% being male. The other 32.8% is obviously female. They have a wider gender range than magazines such as Kerrang where the readers gender is more equal. 38.3% of their readers are aged between 16-24, 23.8% is 25-34 whilst 65+ is 1.8%. Although the younger generations tend to read this more, they have a wider audience than Kerrang and Q clearly attracts more of the older audience than Kerrang. They often feature people such as Coldplay, Muse and Amy Winehouse on there. Their readers will be those interestred in rock music but are slightly more varied than the Kerrang readers.

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