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Monday 5 November 2012

Task 4: IPC Case Study


IPC media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men- almost 27 million UK adults- while our online brands collectively reach 20 million users every month.

History Of IPC:

UK's three leading magazine publishers - George Newnes, Odhams Press and Fleetway Publications merged together to form The International Publishing Corporation Ltd in 1963. IPC magazines was created 5 years later in 1968.  IPC is associated with magazines such as ‘women’s weekly’, ‘Homes and Gardens’, ‘Country life’ and ‘Marie Claire’. Their current portfolio of magazines includes; “look”, “chat”, “NME” and “nuts”. IPC is often associated with “Now”, “Mousebreaker” and “TV times”.

IPC is comprised of three publishing divisions; IPC Connect, IPC Inspire and IPC Southbank. IPC connect is the women’s division which focuses on fashion and celebrities including the magazines; “Now” and “Teen Now”. It also focuses on lifestyle magazines such as “women” and “goodtoknow”, traditional and real life magazines such as “Women’s Weekly” and “Chat”. Finally, the last sector is TV and entertainment magazines such as “TV Times” and “TV easy”.

IPC inspire is the men’s division. It contains many sectors including, shooting, equestrian, country, marine, sport, lifestyle, music and cycling. Popular magazine names include; “Nuts”, “horse & hound”, “Shooting Times” and “NME”.

Finally, IPC Southbank which is the upmarket women’s division. This contains lifestyles, fashion and home interests. Magazines such as; “Homes and Gardens”, “Look” and “Marie Claire” are associated with this division.

Current news involving IPC media include;

“IPC Media launches digital magazines on Kindle Fire”

“IPC’s women’s monthly Marie Claire has partnered with gym chain Nuffield Health to run what it claims is the UK’s first NFC-enabled magazine advert











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