Technical Photography!

Above demonstrates the rule of third. Often the main image is based on the left two thirds leaving the right free for any tag lines or plugs etc... If the main subjects or focal points are located around one of the intersection points (points around the middle box) it makes it more interesting to the eye rather than if the image is placed directly in the centre and it's where they eye is usually instantly drawn to.

Allure magazine uses the main image of Eva to draw attention in from readers. They try to place the focus on her eyes as this is based around two of the intersection points. Although her head is mostly in the centre of the magazine, the turning of the face adds interest. As the main feature they're trying to attract you to is her eyes is allows for them to add their plugs/tag lines down the right third. The mast head is also in the top third which means that it isn't effecting the main focus of her face. 

Photographs!

I prefer the photo on the right as it's slightly off centre and would although for tag lines/plugs down the third right. Her face is based around two of the focal points so it attracts more attention.

 These two photos show simple lines from the poles. However, they down show a great deal of effect. The photo on the left is also a full length shot of a person, whereas, the photo on the right is a medium shot showing from head to waist. 

 The photo on the left wouldn't be as effective as it shows the whole body and isn't based around a focal point. However, the photo on the left is in the left third and her face is based around two focal points again.

The photo below could also be used as she is on the third left and lines from the poles are used.

Photography: Magazine Layout!

Vanity Fair uses Lady Gaga on the front cover of their magazine. She is placed in the far right third which allows the main titles to be to the left of her. As she is wearing black it allows the magazine to use a white text font which contrasts with the black so this makes them both stand out. Overall, the colours of the magazines are quite dark based, black and grey, however, the white allows them to stand out.

On the other hand, The Source magazine uses a grey background but use bright red font which instantly draws attention to the writing. His eyes are in line with the focal points which attracts attention to his facial expressions. The gun pointing up also draws more attention to his face. The left third is used for the main cover-lines, however, there are cover-lines on the right third but due to the font being smaller it implies they are not the main focus point.

Preliminary Task: Brief. Initial Ideas, Proposal and Flatplan!

Proposal!

The magazine will be aimed at college students, the local community and school leavers who are considering going to the college. Although the age range is fairly wide, it will mostly be aimed at 14-20 years old. 

The main content will be university advice, the latest college news, upcoming trips and events, advice on revision, health and relationships and student voices, however, other articles will also be included. 

Cover-lines will include main articles inside the magazine, for example, if there's a trip coming up or someone has given an interview about a particular subject. 

Although I've not finalised that title, possible suggestions are SDC (south downs college) this is because it's simple and people could easily understand what it is about and the connection it is. 'Fabula' which is latin for story as this way it will appeal to the people reading it as they'd want to read stories. 

The fonts will be basic and simple so you could easily read them as you're walking around the college.

It will be published every month to give all the latest events each month. 

The main image will probably be taken on the college site. It will most likely contain a college student. 

It will either be in A4 or A5 size format. A4 means more information can fit on, however, A5 would be easier as it could fit into people's bags. 

The colours would fit the seasons or if there is a big event then they could revolve around that. 

Task 5: Skills Audit

Task 4: IPC Case Study

IPC media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men- almost 27 million UK adults- while our online brands collectively reach 20 million users every month.

History Of IPC:

UK's three leading magazine publishers - George Newnes, Odhams Press and Fleetway Publications merged together to form The International Publishing Corporation Ltd in 1963. IPC magazines was created 5 years later in 1968.  IPC is associated with magazines such as ‘women’s weekly’, ‘Homes and Gardens’, ‘Country life’ and ‘Marie Claire’. Their current portfolio of magazines includes; “look”, “chat”, “NME” and “nuts”. IPC is often associated with “Now”, “Mousebreaker” and “TV times”.

IPC is comprised of three publishing divisions; IPC Connect, IPC Inspire and IPC Southbank. IPC connect is the women’s division which focuses on fashion and celebrities including the magazines; “Now” and “Teen Now”. It also focuses on lifestyle magazines such as “women” and “goodtoknow”, traditional and real life magazines such as “Women’s Weekly” and “Chat”. Finally, the last sector is TV and entertainment magazines such as “TV Times” and “TV easy”.

IPC inspire is the men’s division. It contains many sectors including, shooting, equestrian, country, marine, sport, lifestyle, music and cycling. Popular magazine names include; “Nuts”, “horse & hound”, “Shooting Times” and “NME”.

Finally, IPC Southbank which is the upmarket women’s division. This contains lifestyles, fashion and home interests. Magazines such as; “Homes and Gardens”, “Look” and “Marie Claire” are associated with this division.

Current news involving IPC media include;

“IPC Media launches digital magazines on Kindle Fire”

“IPC’s women’s monthly Marie Claire has partnered with gym chain Nuffield Health to run what it claims is the UK’s first NFC-enabled magazine advert”