Target Audience representation; equality and diversity!

How might you ensure you target a secondary audience? 

Although my main target audience is aimed at teenage/pre-teenage girls, I will also need to make sure I include a secondary audience. A secondary audience is those people who might also have a slight interest in the topic, in my case, a pop music magazine. However, these people are not who you would typically associate with that particular subject. To include other groups of people, such as teenage boys, I could include a section that would involve them more or include certain girl celebrities or men that teenage boys may typically look up to. The colours could also be more neutral, so rather than choosing typical female colours such as, pinks and purples, I could use more colours such as whites, blacks, reds, grey, cream etc... 
I could also aim to attract an older audience by having a feature that would be based upon older pop songs or an old musician. Therefore, an older generation may want to read the magazine as it has something that interests them. 

Consider how the genre is represented?

Typical readers of a pop music magazine are; 

• between the ages of 11-19 (teen/pre-teen)
• mostly female as it often includes articles that interest them. 
• Stereotypes like school children and they are often seen to be fans of typical 'boy-bands' or 'good looking' boys. 
• Typically heterosexual girls.